The Mobile Shop
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Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Mother's Day Event
Up to
300,000
with a new iPhone 16 and additional line activated.*
Book an appointment
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
Mother's Day Event
Up to
200,000
with a new Pixel 10 and additional line activated.**
Book an appointment
A clear Avana phone case with MagSafe charging angled front screen & back on a lavender background surrounded by purple flowers.
A clear Avana phone case with MagSafe charging angled front screen & back on a lavender background surrounded by purple flowers.
A clear Avana phone case with MagSafe charging angled front screen & back on a lavender background surrounded by purple flowers.
20% off
 
on select Avana phone cases - the perfect Mother's Day gift!****
View offer
A blank phone screen bursting with red PC Optimum points pucks against a medium blue rectangle on a lighter blue background.
A blank phone screen bursting with red PC Optimum points pucks against a medium blue rectangle on a lighter blue background.
A blank phone screen bursting with red PC Optimum points pucks against a medium blue rectangle on a lighter blue background.
Win 1,000,000 points
 
Sign up for emails for your chance to win!***
Sign up
Disney Animals & Friends stickers below The Mobile Shop logo on a navy blue background.
Disney Animals & Friends stickers below The Mobile Shop logo on a navy blue background.
Disney Animals & Friends stickers below The Mobile Shop logo on a navy blue background.
Free Disney sticker pack with purchase
 
On any in store purchase at The Mobile Shop for a limited time.2
Find a store
Save $5 per month when you redeem 120,000 points
Save $5 per month when you redeem 120,000 points
Save $5 per month when you redeem 120,000 points
Redeem points to save
 
Lower the price of any new phone with points.†
Learn more
Legal Details

*Requires a new phone activation on primary or additional line. A setup service fee may apply (SSF). Availability may vary by region. Offers subject to change without notice. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Conditions apply.

**Requires a new phone activation on primary or additional line. A setup service fee may apply (SSF). Availability may vary by region. Offers subject to change without notice. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Conditions apply.

****Accessories discounts available May 7-13, 2026 on regular price before taxes in-store at participating The Mobile Shop™ locations and only on select Avana products. Offer not available on Dropship or Endless Aisle. Product availability may vary by store. Not valid on prior purchases. Not redeemable for cash. Visit themobileshop.ca for full details.

***The Contest is open to legal residents of Canada (excluding Quebec) who have reached the legal age of majority in their province/territory of residence at the time of entry. Employees, representatives or agents of The Sponsor, Loblaw Companies Limited, and their respective affiliates, subsidiaries, licensees, franchisees and advertising and promotional agencies (collectively, the “Contest Parties”) and their family members (a “family member” is defined as a parent, spouse/partner, sibling or child) or those with whom they are domiciled are not eligible to enter the Contest. IMPORTANT: In order to be eligible you must also be a PC Optimum loyalty program member in good standing at the time the winner is confirmed and the Prize awarded. Becoming a PC Optimum member is free.

2While supplies last. From April 9th until May 13th, 2026 get one (1) free pack of stickers with in-store purchase in a single transaction at The Mobile Shop. Free pack includes four (4) stickers. Excludes purchase of tobacco, alcohol products, prescriptions, gift cards, phone cards, lottery tickets, all third party operations (post office, gas bars, dry cleaners, etc.) and any other products which are provincially regulated. No cash value. Cannot be combined with any other coupons or promotional offers. No substitutions, refunds, exchanges or rainchecks on free product. Purchase must be made in same transaction to qualify. We reserve the right to limit quantities to reasonable requirements. Visit www.loblawuniverse.ca to learn more.

†Redeem PC Optimum™ points at The Mobile Shop™ toward the purchase of new 2-year activation or upgrade agreements with select carriers, subject to all carrier terms and conditions. You can also redeem points toward the purchase of new devices, including device financing and device return options but excluding monthly rate plan costs. Applicable taxes are extra. Points must be redeemed at the time of device activation. Previous activations are not eligible. Minimum and maximum points redemption amounts applied toward purchase of plans and devices at The Mobile Shop™ may vary by carrier and device; ask a Mobilist™ for details or visit themobileshop.ca. Subject to change. 10,000 PC Optimum™ points are worth $10 in rewards. PC Optimum™ points have no cash value and are not exchangeable for cash. Some redemption restrictions apply. Visit pcoptimum.ca for details and full loyalty terms and conditions.

1 Limited time offer. Subject to credit approval. Bonus PC Optimum™ points earned vary by device and plan. PC Optimum™ points will be deducted for any returns. Product availability may vary by store. We are not obligated to award points based on errors or misprints. Find the nearest store at themobileshop.ca/en/locations. Offer subject to change without notice.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9