The Mobile Shop
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A blank phone screen bursting with red PC Optimum points pucks against a medium blue rectangle on a lighter blue background.
A blank phone screen bursting with red PC Optimum points pucks against a medium blue rectangle on a lighter blue background.
A blank phone screen bursting with red PC Optimum points pucks against a medium blue rectangle on a lighter blue background.
Win 1,000,000 points
 
Sign up for emails for your chance to win!***
Sign up
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Mother's Day Event
Up to
300,000
with a new iPhone 16 and additional line activated.*
Book an appointment
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
Mother's Day Event
Up to
200,000
with a new Pixel 10 and additional line activated.**
Book an appointment
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Black iPhone 16 angled front screen & back on a lavender background surrounded by purple flowers.
Mother's Day Event
Up to
300,000
with a new iPhone 16 and additional line activated.*
Book an appointment
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
A Pixel 10 angled front screen & back on a lavender background surrounded by purple flowers.
Mother's Day Event
Up to
200,000
with a new Pixel 10 and additional line activated.**
Book an appointment
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT

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iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.

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Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store. Learn more
PC Optimum

The Mobile Shop difference

Learn about us
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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

Bundel TV and Save
Bundel TV and Save
Bundel TV and Save
Bundle internet & TV packages
Find the best internet option in your area on one of Canada’s best networks.
See Internet & TV

Contact us

Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.
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Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
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Two Mobilists looking at monitor
Two Mobilists looking at monitor
Find a store
Legal Details

***The Contest is open to legal residents of Canada (excluding Quebec) who have reached the legal age of majority in their province/territory of residence at the time of entry. Employees, representatives or agents of The Sponsor, Loblaw Companies Limited, and their respective affiliates, subsidiaries, licensees, franchisees and advertising and promotional agencies (collectively, the “Contest Parties”) and their family members (a “family member” is defined as a parent, spouse/partner, sibling or child) or those with whom they are domiciled are not eligible to enter the Contest. IMPORTANT: In order to be eligible you must also be a PC Optimum loyalty program member in good standing at the time the winner is confirmed and the Prize awarded. Becoming a PC Optimum member is free.

*Requires a new phone activation on primary or additional line. A setup service fee may apply (SSF). Availability may vary by region. Offers subject to change without notice. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Conditions apply.

**Requires a new phone activation on primary or additional line. A setup service fee may apply (SSF). Availability may vary by region. Offers subject to change without notice. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Conditions apply.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9